Brand Messaging

More Than A Masterpiece: Architect Jonathan Miller has perfected the art of creating timeless homes

Since 2002, architect Jonathan Miller, RA, AIA, has been transforming dreams into spectacular homes through his firm, Miller Architecture & Design Studio, for clients in Tennessee and across the country. From traditional to contemporary, English cottage to French modern, farmhouse to mountain retreat, his ethos centers on creating artful, timeless homes tailored to each client.

Building the dream: Architect Jonathan Miller says you can’t have great architecture without great relationships.

“We are a uniquely Southern firm, and relationships are everything to us,” says Miller, owner, chief architect, and lead designer. “We love to get to know clients and how they live, then design grows from there. You can’t have great architecture without great relationships.”

A classically trained architect, he brings an exacting hand to his designs. He starts each with freehand pencil and paper sketches, perfecting the proportion, scale, and detail that define a beautifully crafted home, before moving on to digital renderings and 3D models. With a classicist’s eye, he hones his designs to not only manifest his clients’ dreams but also sit seamlessly within the environment.

“We want our homes to look like they’ve always been there,” Miller explains. “The goal is achieving a space that is unique yet feels timeless and familiar.”

For the team at Miller Architecture & Design Studio, light and views are central to their award-winning portfolio of stunning projects. What fuels Miller’s process, however, isn’t awards and accolades, but his signature passion for creating extraordinary homes his clients will love.

“Building a home is a hallmark moment in life, and it should be a delightful and joyful process,” he says. “We love being able to create that experience and happiness for our clients.”

Branding to Drive Retail Growth

Situated on three miles of property just off Interstate 40 in Knoxville, Tennessee, Turkey Creek is an expansive retail, dining, office and residential center with more than 300 stores, shops, restaurants, and entertainment options. The property owners needed a cost-effective and sustainable Brand Communications Program to achieve the following goals:

  • Deepen customer engagement and drive traffic across all property options.

  • Offer clear and tangible value for potential advertisers.

  • Broaden exposure of the Turkey Creek brand to both customers and tenants.

  • Increase customer awareness of the full range of options available.

  • Facilitate way-finding and recommendation-giving.

  • Create a self-sustaining program with the potential for profitability.

Tommy Stokes Design and Sea2Sea Media developed the “Find It Here” campaign and branding program consisting of these foundational components:

  • Revised Turkey Creek Brand Identity (logo)

  • Redesigned and updated Turkey Creek Map

  • Redesigned and updated Turkey Creek Brochure

  • Redesigned and relaunched Turkey Creek website

  • Re-focused and coordinated use of Turkey Creek social media

  • Launch of Turkey Creek Email marketing and CRM database

  • Advertiser Sales Kit (website, app, brochure)

After developing the messaging and marketing toolkit, management of the “Find It Here” program was turned over to the in-house team at Turkey Creek Land Partners. Today, Turkey Creek has more than 22,000 followers on Facebook, 13,000 newsletter subscribers, 20,000 brochure copies printed annually, 17,000 monthly visitors to the website and now utilizes a mobile app and digital highway billboard as part of its ongoing marketing plans.

Branding to Tap Tourism Market

The Southeast Tennessee Tourism Association (SETTA) is a regional planning agency and council of governments for the 10 counties of Southeast Tennessee. The agency promotes economic development and regional prosperity through tourism.

Tommy Stokes Design and Sea2Sea Media developed a Brand Communications Program for SETTA that unified the multi-jurisdictional region into a single Sequatchie Valley consumer brand that positioned and promoted the area as a natural playground for outdoor enthusiasts.

The Brand Communications Program included recommendations for a website, social media, signage and way finding, outdoor advertising, a press kit and print-on-demand marketing collateral. As sometimes happens with projects like these, execution is dependent upon grants and state funds. SETTA has not yet been able to implement the program at scale.

Branding to Re-Launch Residential Real Estate

WindRiver is a residential community with an 18-hole golf course on Tellico Lake in East Tennessee. When a new owner purchased the property, Tommy Stokes Design and Sea2Sea Media developed a Brand Communications Program to re-brand and re-position the development around a new identity and emphasize the owner’s local ties and long-term commitment to reassure both current residents and prospective homeowners.

The Brand Communications Program included sales and marketing collateral, website, social accounts, signage and way finding, advertising creative, local media buys plus organic and paid search management. These tools combined with ongoing creative and marketing counsel helped establish a communications foundation for ownership that could grow as the leadership team was assembled, the property’s amenity mix evolved and more new homes and homesites became available. Today, WindRiver is regarded as one of the finest active retirement and gated lakefront communities in the area.