The Southeast Tennessee Tourism Association (SETTA) is a regional planning agency and council of governments for the 10 counties of Southeast Tennessee. The agency promotes economic development and regional prosperity through tourism.
Tommy Stokes Design and Sea2Sea Media developed a Brand Communications Program for SETTA that unified the multi-jurisdictional region into a single Sequatchie Valley consumer brand that positioned and promoted the area as a natural playground for outdoor enthusiasts.
The Brand Communications Program included recommendations for a website, social media, signage and way finding, outdoor advertising, a press kit and print-on-demand marketing collateral. As sometimes happens with projects like these, execution is dependent upon grants and state funds. SETTA has not yet been able to implement the program at scale.
