WindRiver is a residential community with an 18-hole golf course on Tellico Lake in East Tennessee. When a new owner purchased the property, Tommy Stokes Design and Sea2Sea Media developed a Brand Communications Program to re-brand and re-position the development around a new identity and emphasize the owner’s local ties and long-term commitment to reassure both current residents and prospective homeowners.
The Brand Communications Program included sales and marketing collateral, website, social accounts, signage and way finding, advertising creative, local media buys plus organic and paid search management. These tools combined with ongoing creative and marketing counsel helped establish a communications foundation for ownership that could grow as the leadership team was assembled, the property’s amenity mix evolved and more new homes and homesites became available. Today, WindRiver is regarded as one of the finest active retirement and gated lakefront communities in the area.
