Situated on three miles of property just off Interstate 40 in Knoxville, Tennessee, Turkey Creek is an expansive retail, dining, office and residential center with more than 300 stores, shops, restaurants, and entertainment options. The property owners needed a cost-effective and sustainable Brand Communications Program to achieve the following goals:
Deepen customer engagement and drive traffic across all property options.
Offer clear and tangible value for potential advertisers.
Broaden exposure of the Turkey Creek brand to both customers and tenants.
Increase customer awareness of the full range of options available.
Facilitate way-finding and recommendation-giving.
Create a self-sustaining program with the potential for profitability.
Tommy Stokes Design and Sea2Sea Media developed the “Find It Here” campaign and branding program consisting of these foundational components:
Revised Turkey Creek Brand Identity (logo)
Redesigned and updated Turkey Creek Map
Redesigned and updated Turkey Creek Brochure
Redesigned and relaunched Turkey Creek website
Re-focused and coordinated use of Turkey Creek social media
Launch of Turkey Creek Email marketing and CRM database
Advertiser Sales Kit (website, app, brochure)
After developing the messaging and marketing toolkit, management of the “Find It Here” program was turned over to the in-house team at Turkey Creek Land Partners. Today, Turkey Creek has more than 22,000 followers on Facebook, 13,000 newsletter subscribers, 20,000 brochure copies printed annually, 17,000 monthly visitors to the website and now utilizes a mobile app and digital highway billboard as part of its ongoing marketing plans.